Mediterra 2007 is focused on the questions of the identity, safety and quality of Mediterranean foodstuffs, thus highlighting the impact of designations of origin as a quality guarantee and a shield for many Mediterranean countries against imitation and relocation.

The work presents a rigorous analysis of the risks in this field as well as consumer perceptions in order to specify the role played by identity, safety and quality in market construction. The milk industry is then taken as an example to illustrate future prospects and the policies implemented by a number of Mediterranean countries.

Mediterra 2007 is published in five languages (French, English, Arabic, Spanish and Italian) and provides maps, charts and tables to explore the Mediterranean agricultural development indicators.